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The Fastest Way to Write a Weekly Newsletter

Creating a weekly newsletter sounds great — until you’re staring at a blank screen wondering what to write.

Here’s the good news: you don’t have to start from scratch. If you’re already posting on Instagram, YouTube, or anywhere else, you’re already doing the hardest part. You just need a simple system to pull that content into email.

Here’s how to go fast:

1. Choose One Core Post Each Week

Pick one piece of content you’ve already published — a ride recap, gear review, training insight, or even a short video.

2. Reframe It for Email

What’s the big idea behind that post? Lead with that. In 1–2 sentences, tell readers what they’ll get from the email (and why it matters).

3. Add a Personal Touch

Include one extra sentence that didn’t appear in your original post — a lesson, a moment, a detail you left out. That’s the part your audience will remember.

4. Sign Off with a Consistent CTA

Whether it’s “follow me,” “hit reply,” or “check out this week’s ride,” end with the same clear action each week. Familiarity builds habit.

That’s it. One post becomes one email. And over time, one email becomes a habit your audience actually looks forward to.

The fastest newsletter isn’t the one you start from scratch — it’s the one you already lived.

Want to make this process even easier? Grab the free AI Repurposing Guide by subscribing to SpokeForm! (or reply to this email and I can re-send it to you)

I help cycling creators turn followers into subscribers — and then into customers.

Ready to build your newsletter?